Author: (USA) Thompson
Publisher:
Publish Date: 2005-11-01
Features: With the increasing competition for survival and development, the "survival of the fittest" rule has deeply rooted in people's career paths and business activities. To obtain resources for survival and development and achieve ultimate success, most people are often forced to passively accept negotiations, while only a few actively seize opportunities, create a positive negotiation atmosphere, and gain advantages. As a result, the outcomes of negotiations are often unsatisfactory for the majority, whereas those with negotiation awareness and skills frequently reap the benefits. This book aims to light a lamp for readers, helping them form a new competitive perspective and learn to apply various negotiation strategies. The book consists of 3 parts and 12 chapters. Part I introduces the basics of negotiation, explaining why most people's negotiation efficiency is low, analyzing negotiation methods and outcomes, and elaborating on the concept and strategies of win-win negotiation. Part II presents various advanced negotiation techniques in concise and insightful language, including forming negotiation styles, building trust, cultivating relationships, leveraging one's negotiation power and creativity, etc. Part III analyzes various negotiation scenarios and discusses the application of negotiation skills in specific contexts. Additionally, the four appendices in this book demonstrate the integrated application of negotiation theory, techniques, and practice. The book is suitable for a wide range of readers and can serve as a guide in both personal and professional life. It is applicable to faculty and students in business administration and trade-related majors at universities, government officials and students of public policy, as well as practitioners from all walks of life who wish to improve their negotiation skills.
Negotiator's Mindset 2nd Edition: Negotiation and Conflict Management Series
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