A Manager's Confession as a Cost Killer

Author: Carlos Ghosn, [French] and [French]
Publisher:
Publish Date: 2005-07-01
Features:
The World-Acclaimed Cost Killer: He took on the most challenging corporate restructuring in history, turning the brink-of-bankruptcy Nissan into the world's most profitable car company within a few years. This globallying achievement, along with his effective cost control and the successful "cross-departmental team"-focused rescue strategy for ailing companies, has been dubbed the "Ghosn Management Model" by economists and has become a key reference for studying corporate revitalization.
The Revitalizer of "The Chrysanthemum and the Sword": In just three years, he brought a completely despairing massive company back to life, reviving hope in the Japanese economy, which had been in decline for over a decade. In the process, he became a national icon in a Japanese society that had long resisted foreign culture. In the past 150 years, only three individuals have had such a transformative impact on Japanese society: Commodore Perry of the U.S. Navy in 1853, General MacArthur in 1946, and today, Carlos Ghosn.
A Global Citizen of the Automotive Industry: Born in Brazil, with French nationality and Lebanese heritage, he is fluent in five languages. He has worked in major international companies across all continents, including Michelin, Renault, and Nissan, shaping the new talent trend of the 21st century—the global citizen. Carlos Ghosn is the CEO of the globally renowned automotive giants, Renault and Nissan.
This book describes Ghosn's extraordinary life journey, his growth and success at international companies like Michelin, Renault, and Nissan, particularly his legendary efforts to revitalize Nissan. It summarizes Ghosn's management experience and business philosophy, showcasing his personal charisma and the internal factors behind his success. It delves into the management details that made him a "cost killer" and propelled his rapid rise, as well as his practical experiences in helping Michelin, Renault, and Nissan overcome operational crises.
In May 2005, Carlos Ghosn became the ninth CEO of Renault, making him the dual CEO of the world's top ten automotive companies—Renault and Nissan. This is not only a compelling biography of Ghosn but also a management bible for the "cost killer," and an outstanding textbook guiding contemporary success.