How to Become a Marketing Pro: 8 Skills to Boost Sales Performance Quickly

Author: Di Zhenpeng
Publisher:
Publish Date: 2005-11-01
Features: The perfect read for salespeople to quickly improve their performance. It's hard to be a salesperson, and becoming a marketing expert is even harder. But if you can quickly master marketing skills, success in marketing is within reach! What are professional marketing skills? How can you win absolute trust and loyalty from customers? How to handle customer rejections in the marketing process? What mindset should a marketing expert have? This book introduces eight highly practical marketing skills in a humorous and lively style, systematically and comprehensively, revealing the secrets of becoming a marketing expert. In addition to vividly teaching the general procedures and skills of marketing, it also presents brand-new sales concepts and methods such as the "Buddy Program," "Humanistic Marketing," and "Chain Questioning." Marketing managers and salespeople will be deeply inspired while easily mastering the techniques for successful sales, thereby quickly improving their sales performance.