Essentials of Retail Marketing

Author: Sullivan
Publisher:
Publish Date: 2004-02-01
Features: :Essential Works of World-Class Textbooks. Gathering wisdom from renowned experts and condensing the essence of management. As the retail sector continues to expand, numerous job opportunities have emerged in the market, while shopping has increasingly become an indispensable leisure activity in people's daily lives. This book explains practical issues in the retail industry, serving as a textbook with practical operational significance. It systematically introduces an overview of the retail industry and provides an in-depth discussion of the retail marketing system and the challenges it currently faces. The author elaborates in detail on the nature of retail marketing, typical retail environments and marketing behaviors, as well as retail marketing in the era of the internet, and incorporates rich case studies of retail enterprises into the discussion.