Brand Theory

Author: Qiao Chunyang
Publisher:
Publish Date: 2005-10-01
Features: This is an era of brand competition, where brands have become the treasure of corporate competition and the sharp weapon for market entry. Brand strategy has also become the highest strategy for corporate survival and development. Brand Theory is the fundamental theory of brand strategy. It is easy to understand and simple yet profound. The content is comprehensive, and the system is complete. This book is about the fundamental theory of brand strategy, combining case studies to explain seventeen aspects, including brand knowledge, brand design, brand positioning, brand image, brand building, brand management, brand marketing, brand competition, brand tactics, brand extension, brand protection, brand innovation, brand public relations, brand advertising, brand culture, brand online, and brand evaluation. It is easy to understand, comprehensive in content, and complete in system, making it a great helper for enhancing your company's competitiveness!