Path to Success for Construction Enterprises

Author: Mao Jiaquan
Publisher:
Publish Date: 2005-10-01
Features: In the modern construction market, how can enterprises enhance their overall competitiveness and meet the challenges of international contractors? How can they strengthen management, create high-quality projects, and cultivate corporate brands? How can they adapt to market changes to survive and develop? This book elaborates on the principles of enterprise development from aspects such as institutional innovation, mechanism innovation, system innovation, technological innovation, and management innovation. It provides both theory and perspectives, along with numerous practical examples. Since these insights stem from practice and originate from enterprises, they are relatively close to enterprises, industries, and the market. Therefore, they offer strong targeting and guidance for the reform, development, and management of construction enterprises. At the same time, they also hold certain reference value for faculty and students of relevant majors in universities and colleges, as well as a broader readership.