Risk Issues and Crisis Management

Author: (British) Regiest. Larken
Publisher:
Publish Date: 2005-10-01
Features: In today's complex environment, organizations must deeply understand fluctuating public values, ever-increasing social expectations, and increasingly pervasive media, and respond swiftly. This book describes vividly and in plain language how to handle emergency situations in a cost-effective manner with minimal value, which is highly beneficial for public relations practitioners. The two authors of this book have extensive experience in problem management and crisis management, having personally participated in and resolved numerous large-scale crisis events. What is presented to readers is the crystallization of their rich knowledge and experience in this field. This book is a must-read for students and professionals in management and communication, public relations experts, and public relations students. The Chartered Institute of Public Relations (CIPR) strongly recommends this book.