95 Cases from China and Abroad Every Negotiation Student Must Read

Author: Lü Chenzhong
Publisher:
Publish Date: 2005-11-01
Features: With this book in hand, you can grasp the intricacies of game theory and understand the essence of negotiation. A single minute of reading a short story is better than an hour of listening to lectures. The success of modern enterprises and business activities largely depends on negotiation skills and abilities. Without a doubt, you must master excellent negotiation skills and practical abilities to become a winner in the business world and to handle your destiny with ease. Trained business negotiation is a form of super brain labor, requiring both scientific theory as guidance and the reference of successful experiences. This book breaks away from the style of traditional business negotiation textbooks while adhering to the principles of systematicity, flexibility, and practicality. It takes stories as the starting point, from the strategic brilliance of ancient strategists to the rational and emotional, insightful decision-making of modern people in their daily lives. These carefully selected stories are either passionate and powerful, or thought-provoking and sharp; some are full of fervent arguments, while others are gently and engagingly narrated, truly showcasing a wide range of strategies and appropriate control over their delivery.