Broadcast Advertising Theory and Practice Tutorial

Author: Liu Yinghua
Publisher:
Publish Date: 2006-01-01
Features: This book is based on China's radio advertising industry while also introducing the new developments and theoretical trends in global radio advertising. The book is divided into two parts: the first part introduces the radio advertising medium itself—basic theories of radio and potential development, while the second part discusses the production process of radio advertising from planning, creativity, presentation to broadcasting.