Entrepreneurial Strategic Design

Author: Wang Rulin
Publisher:
Publish Date: 2005-11-01
Features: This book is one of China's research and guidance on entrepreneurial strategy design. The author was a consultant for the United Nations Development Programme's Entrepreneurship Incubation Project. With rich theoretical and practical experience, as well as forward-thinking innovative thinking, the book elaborates on the principles and methods of entrepreneurial strategy design that are urgently needed for growing entrepreneurial enterprises. It introduces the latest international research achievements in entrepreneurship, explores the ideas and models for rapid development of entrepreneurial enterprises, and proposes ten major strategies and strategic design methods for entrepreneurial enterprises to rise quickly. The book is both theoretical and practical, embodying the author's experience in helping numerous entrepreneurial enterprises grow rapidly. It serves as an excellent entrepreneurial guidance textbook for professional managers, returnee students, MBA students, college students, and laid-off entrepreneurs.