Wisdom of Management and Marketing Masters

Author: Xiaoguang
Publisher:
Publish Date: 2003-10-01
Features: Absolutely top-tier. One fact that managers must face is that they cannot spend too much time reading all the works of the masters and applying their thoughts to business management and marketing. The unique selling point of this book lies in its ability to allow readers to grasp the genius-like insights and thoughts of masters such as the Father of Modern Management and the Father of Modern Marketing in a very short time. The writing style of the book is concise and fluent. After briefly reviewing the brilliant lives of each master, it provides a detailed and in-depth elaboration on their profound insights and wise reflections, bringing managers unprecedented intellectual impact and breaking down the wrong concepts that constrain managers from becoming excellent and outstanding.