Open culture

Author: Chen Yan
Publisher:
Publish Date: 2006-01-01
Features: An open corporate culture is essential for the survival and development of a company. Corporate culture needs to incorporate increasingly new connotations in the context of the new economy, society, and technology. The establishment and formation of corporate culture is a process of continuous accumulation, innovation, and progress. This book takes ten well-known domestic and international companies as examples, providing a detailed description of their approaches to the creation, development, and transformation of corporate culture, enabling readers to understand: Different companies, due to varying developmental backgrounds, the personalities of their founders, and different perspectives, exhibit unique corporate cultures; as companies expand in scale, especially when they engage in cross-regional or cross-product operations, the existing corporate culture may no longer meet the needs of development, necessitating adjustments and cultural transformation; due to the constant changes in the environment, corporate culture requires timely adjustments. This book is suitable for corporate managers, HR department managers and related personnel, as well as those interested in corporate culture construction. It can also serve as supplementary reading material and teaching reference for college students, graduate students, and researchers and educators in corporate management.