Pioneering Strategy

Author: Liu Songbai
Publisher:
Publish Date: 2006-01-01
Features: Success through strategy, failure through strategy. The success of a business fundamentally lies in the success of its strategy, and its failure is primarily due to strategic failure. The features of this book are: first, it primarily analyzes international economic management enterprises; second, it comprehensively and systematically examines various international management strategies; third, it studies the methods and effects of enterprises' innovative application of different strategies through numerous domestic and international case studies, based on a brief overview of various international corporate strategies. The features of this book are: first, it primarily analyzes international management enterprises; second, it comprehensively and systematically examines various international management strategies; third, it studies the methods and effects of enterprises' innovative application of different strategies through numerous domestic and international case studies, based on a brief overview of various international corporate strategies. This book emphasizes the theoretical and practical aspects of strategic research, hoping to provide some help for the research and practice of international management in Chinese enterprises. Innovative strategies typically refer to new strategies created independently by a company or the creative and pioneering application of existing strategies. The analysis of innovative strategies in this book includes both strategies used by a company that are completely different from those of other companies, as well as strategies used by a company that differ from its own previous strategies. It covers both innovative strategies and the new use of old strategies. In summary, this book examines and studies the innovative strategies of international enterprises from a broader perspective and a new angle.