Brand has Value: 1995-2004 China Brand Value Report

Author: Wang Jing
Publisher:
Publish Date: 2005-10-01
Features: "Brand Has Value: 1995-2004 China Brand Value Report" is a brand value assessment report on China jointly led by Mr. Ai Feng and completed after 10 years of research by Beijing Famous Brand Asset Appraisal Co., Ltd. It is also the first study in China to use quantitative analysis methods to explore the composition and development patterns of famous brands, possessing high content value. The research objectively documents the process of China's most valuable brand studies, forming data-supported brand research reports with macro-level guiding significance based on extensive analysis of famous brand enterprises and economic indicator data across various industries nationwide. This study includes annual China Brand Value Reports over the past decade, the never-before-completely-revealed evaluation methods for China's most valuable brands, references to international brand value rankings and methods, precious photographs of corporate visits, stories related to brand value rankings, news reports reflecting the trajectory of this work, expert articles, and transcripts of interviews, seminars, and discussions organized by us that have never been published before. The editor-in-chief of this study is Ai Feng, Vice President of the China Enterprise Federation and a renowned economic theory expert in China. Wang Jing, General Manager of Beijing Famous Brand Asset Appraisal Co., Ltd., serves as the Executive Deputy Editor-in-Chief and lead author. As the founder and practical operator of China's most valuable brand evaluation research, this book is launched on the occasion of the 10th anniversary of China's most valuable brand studies, serving as a commemorative work to share the experiences and journey of the past decade with readers.