Product Promotion Management

Author: Yu Wensheng
Publisher:
Publish Date: 2005-10-01
Features: This series consists of eight volumes, comprehensively covering all processes and management aspects of chain operation enterprises. It mainly includes the following content:
Volume 1: Product Procurement Management
Main Content: How to effectively manage supplier contracts, conduct necessary market research on product procurement prices, select product suppliers, and provide detailed introductions to inspection standards and methods for various types of products such as food and general merchandise. It also covers how to determine product structures and set product prices, how to effectively manage suppliers and products, how to communicate with suppliers, how to settle supplier payments and collect fees, etc.
Volume 2: Product Promotion Management
Main Content: How to conduct market research on products, how to carry out promotional activities, how to effectively manage promotional staff from various suppliers, how to plan marketing strategies, how to conduct customer satisfaction surveys, how to handle bulk product transactions, how to prevent losses in stores, and the management of store promotional materials and gifts.
Volume 3: Store Management
Main Content: Daily management of chain operation enterprises' stores, including store planning and scheduling, morning/evening routines, and shift handovers. Management of store ordering and return/receiving of goods, management of store products and specialty counter products, product display and maintenance in stores, cashier management, front desk consultation and return/exchange management, customer complaint handling and service quality analysis, store environmental hygiene management, equipment maintenance management, fresh product processing, sales loss reporting, and stocktaking in stores. It also covers the freshness and inspection of fresh products, warehouse and hygiene safety management, and loss prevention and loss reporting of store products.
Volume 4: Financial Management
Main Content: How to formulate financial plans and analyze investments, how to control costs, how to establish and implement financial accounting standards, how to settle and manage supplier payments and returns, how to manage the entire company's funds, how to use and manage various company invoices reasonably and effectively, how to write financial reports, how to formulate and implement relevant financial management systems, how to provide financial consulting and manage financial archives, how to manage the company's fixed assets, and how to formulate and implement internal audit procedures for the company.
Volume 5: Human Resources Management
Main Content: How to perform basic human resource management tasks in chain operation enterprises (e.g., planning human resource management, job positioning for company employees, employee recruitment and hiring, employee probation and transfer, employee promotions, demotions, and resignations, personnel reports and employee file management, social insurance and family planning, labor systems and special human resource tasks, and the establishment of employee codes). How to effectively train employees (e.g., internal training, pre-job training, and external training, training evaluations, and training instructor management). How to truly motivate employees.
Volume 6: Information and Expansion Management
Main Content: Development and management of information systems in chain operation enterprises (e.g., security and confidentiality, electronic information system access management, company computer server management, computer equipment and consumable management and procurement, network improvements and system development, equipment and data fault handling and backup). Development and management of company e-commerce, online ordering and distribution, website creation, and development and management of new stores.
Volume 7: Corporate Position Manual
Main Content: How to establish internal departments and positions in chain operation enterprises, the subordination relationships between departments, the determination of departmental responsibilities, and the specific responsibilities of each job position.
Volume 8: Headquarters Management
Main Content: The guiding principles and goals of corporate management in chain operation enterprises, basic business policies, the company's management mechanisms and control systems for basic corporate management systems, as well as the formulation and specific operational procedures. It also elaborates on corporate goal management, comprehensive corporate management, 5S management, corporate external relations, document control management, contract management, safety management, corporate innovation and improvement, corporate culture, and the formulation and operational procedures of corporate development strategies.