Management (Third Edition)

Author: Guo Yuejin
Publisher:
Publish Date: 2005-10-17
Features: This book is a fundamental textbook in management studies, suitable for students in this field. It introduces the new theories and knowledge of contemporary management development. The content and format of this book are more suitable for teachers' lectures and students' use. Grounded in China's national conditions, it has stronger continuity and more practical content. The selection of cases in management textbooks has always been a challenge. In this revision, the original cases have been largely preserved, but they have been refined according to the textbook adjustments. Each chapter retains one case, without adding new ones. In teaching, teachers can choose appropriate cases based on their needs. The retained cases still consider the following: deepening understanding and mastery of the core content of each chapter through case discussions, and facilitating students in learning from others' experiences and practices, thereby realizing how management theory combines with management practice. In my opinion, management is not a science that develops through pure theoretical deduction, but rather a science that abstracts theories from extensive experience summaries and the induction-refinement of various management practices. Learning management, the author has always emphasized the connection between theory and practice. What is the connection between theory and practice? One of the author's understandings is to reflect on one's own management practices in light of theory, continuously summarizing why; to observe successful managers' practices in light of theory, continuously thinking why. This book is an introductory textbook on general management principles, primarily aimed at undergraduate and junior college students majoring in economics and management. It can also be used as a textbook for students from non-economics and management majors to learn the basic principles of management.