Media Giant: Murdoch Competition Strategy Book

Author: Jie Lifu
Publisher:
Publish Date: 2004-05-13
Features: Rupert Murdoch, the undisputed world media mogul. Starting with a newspaper in Australia, he miraculously built an unprecedented international media empire. In the United States, his Fox television network dominates 43% of the television broadcasting market; in the UK, he controls two of the most famous newspapers, The Times and The Sun; in Asia, his newspapers and television stations span Hong Kong, India, Indonesia, Japan, and more. With his news group, which covers two-thirds of the global population, his extraordinary and have made him justly the most competitive wealth giant in the world.