Strategies create advantages

Author: Yang Jinzhou
Publisher:
Publish Date: 2005-09-01
Features: The 21st century has seen rapid development in enterprises, and management practices have also continuously innovated. However, laying a solid foundation is the fundamental principle for business survival. Dr. Yang Jinzhou is a pragmatic expert and scholar who emphasizes foundational management, dedicates himself to research and innovation, and excels in optimal business management. With over two decades of in-depth research and application in the field of TQM, successful practical experience in hundreds of companies in policy management and strategic operations, countless successful case studies in Six Sigma coaching, and extensive exploration and implementation of Balanced Scorecards, Dr. Yang is highly recognized and respected by enterprises. In summary, Dr. Yang Jinzhou is a highly knowledgeable, experienced, accomplished, and internationally renowned figure who dedicates himself to both academia and the business world. He can be said to be an exceptionally respected business mentor. This book is one of his recent masterpieces, featuring a complete structure, numerous vivid examples, and an accessible yet engaging approach. It not only guides readers to understand the theory and significance of strategic planning but also adds practical insights and confidence in its implementation, differing greatly from books that focus solely on theoretical and conceptual discussions. The book systematically covers the meaning, characteristics, and types of strategy, strategic categories and case analysis, how to leverage strategy to achieve core competitiveness, goals, strategy, and strategic planning models, internal and external environment analysis and SWOT analysis, company direction and formulation of medium- and long-term goals, strategic thinking and formulation, strategy evaluation, assessment, and selection, the specific implementation and formulation of execution plans, goal adjustments and the establishment of performance measurement systems, strategy execution, management, supervision, and revision, case studies, and operational systems for business performance, etc. Combining theory with practice, readers should find it easy to understand.