Brand Studies Tutorial

Author: Yu Mingyang
Publisher:
Publish Date: 2005-10-01
Features: Brand is a widespread social phenomenon that exists in every corner of life. City brands, university brands, media brands, hospital brands, sports brands, forum brands, award brands, exposition brands, personal brands, industrial brands, commercial brands, hotel brands, service brands, and even we can be said to exist in a world of brands, and we must survive in a branded way. This book is a highly innovative textbook that studies the intrinsic survival laws of various brand phenomena. It comprehensively references advanced international brand theories and systematically summarizes the experiences and lessons learned from domestic and foreign brand practices. It fully reveals the concepts, history, strategies, extensions, innovations, assets, and teams of brands, covering the laws of brand creation, development, and innovation. This textbook is both theoretically complete and practically instructive. The target readers of this book include: Undergraduate and graduate students majoring in business management, marketing, public administration, journalism and communication, advertising and public relations; All employees of corporate chairmen, general managers, brand directors, advertising directors, brand communication companies, advertising and public relations companies, and consulting companies; Individuals working in publicity and promotion in governments, media, enterprises, and social organizations; Other individuals who are passionate about brand building careers and interested in the brand industry.