24-hour store operation

Author: (Japan) Naru Takeuchi
Publisher:
Publish Date: 2005-10-01
Features: 24-hour store setup, high workload in-store, ordering determines convenience store revenue, new product development, how to be a convenience store manager, supervisory support for convenience store operations, logistics that drive convenience store operations, attracting a broad consumer base with unique business models and convenience. The Marketing New Concepts series primarily introduces new perspectives on marketing, presenting several innovative store management methods to provide readers with a fresh marketing concept and problem-solving approach. It also offers practical and effective suggestions for guiding marketing professionals in their specific operational and management practices. This book is part of the series and focuses on the popular business model of 24-hour stores. These are convenience stores that operate 24 hours a day, attracting a wide consumer base with their unique business models and convenience. The book covers the store setup of 24-hour stores, the high workload in-store, how ordering determines convenience store revenue, new product development, how to be a convenience store manager, supervisory support for convenience store operations, the lesser-known tasks of the headquarters, logistics that drive convenience store operations, strategies to compete with rival stores, and the convenience store as an industry. Through a combination of text and illustrations, the book offers many valuable suggestions and strategies for managing this type of "store." This book is suitable for marketers, store managers, and individual entrepreneurs, as well as serving as a reference for marketing students.