Contemporary Management 2nd Edition (Second Edition)

Author: Gareth Jones
Publisher:
Publish Date: 2003-01-01
Features: This original English edition is a management textbook developed with great effort by McGraw-Hill, a world-renowned giant in educational publishing. It was written and revised by a super project team of over 200 teachers and researchers led by three distinguished professors. The project was called "the most ambitious publishing development plan in the history of book production" for its balanced production approach. Upon its publication, it immediately caused a sensation and was hailed by critics as "redefining the basic principles and image of management textbooks." Inspired by this, the authors thoroughly incorporated valuable feedback and revised the second edition in less than two years. The Chinese edition of this book is translated from the latest second edition. The book follows the writing principle of "customer demand-driven," striving to extract the essence from both classic and new management theories, using "modern application analysis" to bring managers back to practice, making management more vivid, effective, and credible. Among its new content, "Managing as a Person" (Chapter 11) and "Organizational Conflict, Politics, Negotiation, and Change" (Chapter 16) are innovations never seen in previous textbooks and have been extremely popular with readers. The rich and vivid cases are highly praised by both readers and critics. Not only do they tell real stories from the business world, but more importantly, the authors closely align the cases with the four major themes of management (planning, leadership, organization, and control), seamlessly integrating them with management principles—each case illustrates one or more management principles, and each principle is explained by one or more cases. Principles are no longer dull, and cases are no longer isolated. Even students without a background in management can genuinely feel that this book breaks the stereotype of traditional management textbooks—it is accessible, engaging, and captivating. The first two authors of the book are not only senior professors at the Business Graduate School of Texas A&M University but also have been engaged in research in the field of management, offering deep insights and cutting-edge thinking. The three authors, with great enthusiasm, blend "practical wisdom" with their rich and unique teaching and textbook writing experience, and therefore they are justified in proudly saying, "The purpose of writing this book was actually very simple...