Network advertising

Author: Zhong Qiang, Editor-in-Chief
Publisher:
Publish Date: 2005-09-01
Features: This book comprehensively introduces the basic theories and the latest research findings and technical methods in online advertising. It is divided into 11 chapters, with main chapters covering topics such as the planning, production, budgeting, performance measurement, and management of online advertising. The content of the book is lively and engaging, in addition to introducing numerous case studies and practical tips, each chapter also includes a selection of thought-provoking questions and online exercises, making it highly readable, practical, and actionable. This book is suitable for students in higher vocational e-commerce, online marketing, marketing, advertising, and related disciplines. It can also serve as a reference for advertising designers and e-commerce enthusiasts.