Golf marketing

Author: Xiong Dingxun Tan Shouqing
Publisher:
Publish Date: 2005-08-01
Features: This book is divided into fifteen chapters, introducing the overview of golf marketing, characteristics of golf marketing, planning of golf marketing, market research in golf marketing, marketing environment of golf, analysis of golf consumer behavior, market segmentation in golf, selection and positioning of target markets in golf, and market forecasting in golf, among other content.