Public Relations Linguistics (Revised Edition)

Author: Li Yunhan
Publisher:
Publish Date: 2004-08-01
Features: This revised edition aims to maintain the theoretical, systematic, and scientific nature of the original work while introducing new chapters to enhance practicality and relevance. It strives to incorporate recent research findings from the fields of linguistics and public relations, adding fresh examples of public relations language and highlighting the skills of public relations discourse. Redundant text has been removed. The revised edition also includes "Exercises and Reflections" at the end of each chapter to facilitate readers' review, consolidation, and improvement. The practice of public relations has driven people to seek knowledge and demand theoretical generalization and research, necessitating a book that comprehensively discusses public relations language with a strong connection between theory and practice. Public Relations Linguistics is a further refinement of the original work. It is more systematic, theoretical, and targeted, with rich and fresh content. Its publication has not only gained recognition from more experts and scholars but has also won praise and favor from over 100,000 readers. It has now been printed for the ninth time, with nearly 80,000 copies in circulation. It serves as a textbook or important reference for nearly 100 higher education institutions, particularly for applied liberal arts majors such as Chinese, pragmatics, management, secretarial studies, journalism, advertising, public relations, international trade and economics, business, banking, taxation, and tourism. It is also used by public relations practitioners, young people interested in the art of language, and linguistics professionals as a reference for self-study or research.