Intangible Capital: Application and Management

Author: (British) Brueggemann
Publisher:
Publish Date: 2003-04-01
Features: Enterprise = Tangible Assets + Intellectual Capital. For companies entering the 21st century, this book is a thought-provoking work on an important value domain. — Edvinson (Manager of Skandia Intellectual Capital Company, Sweden)
This is the first book to systematically elaborate on intellectual capital, offering immense value to managers struggling to find practical works to guide their companies. — Prusak (President of Ernst & Young Invention Center, USA)
The 21st century is an era dominated by human resources and intellectual capital, an age of rapid information dissemination, a time when management elites gather, and an era of innovation in financial tools, management methods, ethical concepts, and communication channels. China's successful entry into the World Trade Organization, the establishment of numerous international companies in China, and countless enterprises seeking to establish modern corporate systems have prompted our publishing house to introduce 36 classic finance and management books from renowned global publishers, translated into Chinese, and presented to the Chinese readers.
This book proposes a brand-new management concept: leveraging intellectual capital to gain true competitive advantages. The outstanding "third resource" will guide you in learning how to record, manage, control, and audit intellectual capital within enterprises.