Sony's Viewpoint

Author: (Japanese) Nobuyuki Idei
Publisher:
Publish Date: 2003-03-01
Features: Life is not something that can be changed solely by personal willpower. No matter how detailed the plan, how strong the willpower, or how solid the execution ability, it is difficult to escape the influence of various external factors. The content collected in this book is based on the articles from the personal garden "APointofView" on the website set up internally by Sony Group. Looking around us, the Sony brand products are everywhere. Whether it's laptops, Walkmans, TVs, or even movies like "Crouching Tiger, Hidden Dragon," video games like "PlayStation 2," and game software like the "Sonic the Hedgehog" series, they all come from this Japanese Sony Group. What enabled this company, which started in the traditional home appliance industry, to thrive in fields such as film, entertainment, and gaming is the current president of Sony Group—Nobuyuki Idei. This book can be said to be the personal diary and strategic memorandum of Nobuyuki Idei. The digital empire built by Nobuyuki Idei has brought many people endless dreams, and for business leaders, Nobuyuki Idei's bold disruption of traditional Japanese management methods is even more worth learning from.