History of Advertising in China and the World

Author: Chen Pei'ai
Publisher:
Publish Date: 2002-08-02
Features: This revised edition retains the excellence praised by, while incorporating the author's recent achievements in the research of advertising history theory. The book is divided into two parts: Chinese and foreign. The Chinese advertising history section covers from primitive society to the end of the 20th century, describing the emergence and development of advertising in China according to historical progress and conducting an in-depth analysis of its patterns. It also includes dedicated chapters on the development history of advertising in Hong Kong, Macau, and public service advertising. The foreign advertising history section, in addition to recording the development of ancient and modern advertising, focuses on the modern advertising development in countries and regions such as the United States, Japan, the United Kingdom, France, Russia, etc., and provides an outlook on the global trends of advertising development.
The first edition of this book was published in 1997. As a foundational theoretical work that systematically studies the history of China's advertising industry and summarizes the development of foreign advertising, it has been highly praised by all sectors and has become the preferred textbook and reference material for foundational theoretical education and research in advertising history. This revised edition retains the excellence of the previous version while incorporating the author's recent achievements in the research of advertising history theory. The book is divided into two parts: Chinese and foreign. The Chinese advertising history section covers from primitive society to the end of the 20th century, describing the emergence and development of advertising in China according to historical progress and conducting an in-depth analysis of its patterns. It also includes dedicated chapters on the development history of advertising in Hong Kong, Macau, and public service advertising. The foreign advertising history section, in addition to recording the development of ancient and modern advertising, focuses on the modern advertising development in countries and regions such as the United States, Japan, the United Kingdom, France, Russia, etc., and provides an outlook on the global trends of advertising development.