Marketing Strategies for Small and Medium-sized Enterprises

Author: Wan Rui Jia Hua Economic Research Department
Publisher:
Publish Date: 2002-04-01
Features: Part of the "Survival Rules of the WTO" series, this book utilizes numerous real-world cases and authoritative data, supplemented by advanced management experiences and concepts from domestic and international small and medium-sized enterprises (SMEs). It combines China's specific national conditions and the practical realities of enterprises to provide a detailed account of how Chinese SMEs can face the impact and challenges of foreign enterprises after joining the WTO. It explores the strengths and weaknesses of foreign enterprises in China, how Chinese SMEs should strengthen their risk resilience, which aspects of Chinese SMEs urgently need improvement, and how to address practical problems encountered in their operational management. This book is one of the volumes in the series.