Eliminate the tail end

Author: Wang Yongsheng
Publisher:
Publish Date: 2003-06-01
Features: The author systematically elaborates on the solutions for tail-end inventory with a unique visual perspective and constructive approach, which can be seen as a practical move in this marketing-centric era. It truly helps realize the value of real estate development in a practical way. Starting with an analysis of case studies, it provides developers with actionable solutions to eliminate tail-end inventory. It is the first comprehensive work in China to explore tail-end marketing, and one of the most practical operational manuals in the Chinese real estate industry. It addresses the most challenging profit accumulation issue in Chinese real estate, revitalizes the biggest "soft trap" in the industry, and uncovers the largest "gold mine" of accumulated assets in Chinese real estate. It is a must-have reference for real estate managers.