Enterprise Plan Manual

Author: (UK) Colin Barrow / Paul Barrow / Robert Brown / Tong Xinggeng
Publisher:
Publish Date: 2002-10-01
Features: Eliminating errors on paper is better than discovering them in the market. The blueprint of corporate planning is like a professional map from a navigator, guiding you through the turbulent waters of the business world and safely reaching the shore of success. This book is the crystallization of the knowledge and experience of all faculty members of the Business Management Department at Cranfield Management School and hundreds of entrepreneurs involved in training. It organically integrates the processes and procedures required for corporate planning for the first time, selects many successful corporate planning cases from successful enterprises, and compiles criticisms, warnings, and lessons from investors and entrepreneurs. By 2001, it had been printed 15 times in 4 editions.