Marketing must have tricks.

Author: Wang Zhongyan
Publisher:
Publish Date: 2004-08-01
Features: Learning marketing doesn't necessarily require reading marketing textbooks, nor is it necessary to memorize those abstract and obscure concepts. By studying cases, you can learn from others' marketing experiences, which can be said to be a shortcut to exploring the field of marketing. This way, you can master unfamiliar things in a short time. Time is too precious; don't let it be wasted on useless things. Over the many years I've been involved in marketing, I've continuously discovered some interesting things, which I call "tricks." Whenever I take the time to review my past work records, these tricks become clearly vivid in my mind, inspiring me and moving me, so I decided to write them down and share them with my friends who are currently engaged in marketing, those who are eager to explore marketing, and all who are striving in the business world. Today, this idea has finally become a reality—the publication of this book, "Marketing Must Have Tricks." The book is divided into six chapters. The first three chapters cover tricks for mastering the fundamentals of marketing, while the last three chapters discuss popular marketing theories such as relationship marketing, online marketing, green marketing, and database marketing—proven and absolutely useful concepts that have been validated by marketing practice. With the development of marketing to this day, various theories and traditional dogmas have filled the field because no one has cleaned them up. The times are moving forward, and marketing should keep pace with them. This book selects to the greatest extent possible those marketing theories that are still vibrant today and currently popular, offering them to everyone, including myself.