Introduction to Business Management (Latest Edition)

Author: Wu Yue Du Zhiyong, Editor-in-Chief
Publisher:
Publish Date: 2004-04-01
Features: It is our consistent aspiration to help more candidates excel in their major courses and pass the exams smoothly. To this end, we have thoroughly revised the accompanying study guide for this book, "Introduction to Enterprise Management." The characteristics of the revised accompanying guide can be summarized in four words: "Comprehensive, Authentic, Targeted, and Up-to-Date."
Comprehensive: Abundant Information and Comprehensive Knowledge System. This guide contains extensive knowledge information, all of which is derived from the authors' long-term experience in teaching enterprise management. Adhering to the syllabus requirements, it closely revolves around the designated textbook and extracts key content that candidates must master. This content covers a wide range, with a large volume of information, making it highly aligned with the specific requirements of self-study exams.
Authentic: Authentic Practice Questions. The core of this book lies in the authors' significant time and effort in compiling comprehensive and well-rounded practice questions of various types, with substantial length and complete content.
Targeted: Strong Focus. Addressing the common issues faced by self-study candidates—such as a lack of reference materials and limited understanding of related professional knowledge—we have strived to present the exam content in various types of exercises within the smallest possible, facilitating self-study.
Up-to-Date: Fresh Content. In this revision, in addition to providing important supplements for content not covered in the new textbook of "Introduction to Enterprise Management (Loose-leaf Collection)" (Renmin University Press), we have also removed "fill-in-the-blank" questions that no longer meet the requirements and added case analysis questions based on the latest exam formats.