Pali Marketing Idea Bank (36) -- Total Marketing: Non-Marketing Departments

Author: Gao Yuan
Publisher:
Publish Date: 1999-06-01
Features: The great challenge we now face is to "sell" the concept of marketing to non-marketing personnel, turning them into potential marketers. This book is a response to this challenge, aiming to enable companies to effectively implement the concept of total marketing, involving all non-marketing departments in the company's marketing management comprehensively and throughout the process. It helps engineers, accountants, researchers and developers, as well as computer experts, understand how to apply marketing principles to meet customer needs, thereby bringing substantial wealth and limitless prospects for development to the company.