500 International Market Survey

Author: Wan Li
Publisher:
Publish Date: 2002-01-01
Features: This series is edited by professional researchers with years of experience in international and domestic economics, and features senior executives from top international professional service institutions as members of the editorial board. The book draws on and analyzes the concepts, experiences, presentations, and case studies of renowned international professional service institutions and world-class companies in providing corporate services to Fortune 500 and other leading global enterprises, showcasing truly first-class international professional service standards. By drawing on and analyzing the concepts, experiences, presentations, and case studies of well-known international and domestic market research institutions such as Gallup, Nielsen, and International Research, the book demonstrates to readers the true level of first-class international professional service standards. After China's entry into the WTO, this book provides authoritative, experienced, and professional market research consulting for Chinese enterprises seeking to enter the global market and compete with international companies in China. It is the first book in China to align with international market research standards after the country's entry into the WTO, and it will have a significant impact and role in shaping market research services in China.