Modern Design Thinking and Expression

Author: Xu Bing
Publisher:
Publish Date: 2003-02-01
Features: This complete textbook is compiled in accordance with the requirements of the newly issued teaching materials for art education majors in higher education institutions by the Ministry of Education, catering to the practical needs of current teaching. It follows three fundamental principles:
1. Emphasizing basic education. The richness and complexity of (visual arts) demand rigorous requirements for foundational knowledge and skills, necessitating scientific and systematic learning and training. Students not only master the basic methods and techniques of but, more importantly, grasp the essential visual form principles.
2. Focusing on art literacy. Whether in art education or design and art design programs, the students we cultivate should not only have solid foundational knowledge but also strong art literacy, keen visual awareness, and refined aesthetic tastes.
3. Guiding innovation and exploration. To help students progress from lower-level to higher-level thinking, moving from the realm of necessity to the realm of freedom, this textbook not only emphasizes professional foundational education but also integrates modern teaching concepts, particularly in guiding visual thinking. It will enable students to approach future explorations more actively and hold significant importance in inspiring creativity.
Design encompasses a vast range of content, characterized by its comprehensiveness and systematic nature. Learning and mastering it requires a diligent and serious training process, during which continuous self-improvement is essential. This process should begin the moment one steps into the world of design. We hope that students and other readers, based on the perspective provided in this book, can discover their potential and strive for constant progress.
This book aims to offer design students and professionals a systematic and progressive professional guide that emphasizes both specialization and the transmission of foundational knowledge. As a recommended textbook for design disciplines across the province, it provides a systematic explanation of modern design thinking and expression, integrating content from related disciplines. It begins with pre-design thinking, elaborates on the process of generating creative design thinking, and concludes with the introduction of design expression—the yet vivid (visual and vivid) way to convey design intent.
We hope that this "Modern Design Thinking and Expression" can guide designers to think rationally about design, unleash their creativity, and produce designs that are both impactful and inspiring. We also hope that the publication of this book meets the needs of current design education development and benefits students, designers, and a broad readership.