Advertising photography new image

Author: Zhang Xi
Publisher:
Publish Date: 2001-10-01
Features: This book provides a brief introduction to the history of applying photography in advertising, the influence of modernism on it, and the diverse creative trends of postmodernism. However, due to the author's limited understanding of the evolution and development of contemporary international advertising photography, as well as insufficient materials and the constraints of the book's length, it has not formed a complete system for in-depth research at a higher level. It is hoped that this book can serve as a stepping stone for further exploration. The book cites some representative works from major advertising countries in the early 20th century and from the late 20th century to the present, which are referred to as the "new image" of advertising photography. In fact, these works reflect the new concepts, directions, and trends in contemporary advertising photography creative design. These outstanding works excel in the integration of artistic form and content and can serve as examples for us to appreciate, learn from, and draw inspiration from.