Okay, here is the translation following your instructions: Visual Communication Basic Design

Author: Dong Meihong
Publisher:
Publish Date: 2002-01-01
Features: This book is divided into 7 chapters and 26 sections. Among them, there are 2 chapters on communication studies, 1 chapter on semiotics, 2 chapters on graphic symbols, 1 chapter on the color of symbols, and 1 chapter on the creation of symbols. The theoretical part of the book introduces the basic perspectives of communication studies. It introduces systematic research in communication studies and emphasizes the seven key elements of communication, namely the communicator, message, medium, receiver, environment, tendency, and effect. The book provides an overview of symbols and offers a detailed introduction to graphic symbols in communication, categorized into three levels: symbolic signs, iconic signs, and conceptual signs. It also systematically analyzes the structural forms, different characteristics, and communicative functions of graphic symbols. The chapters are well-organized, the content is comprehensive, the illustrations are rich, and the key points are highlighted. What is particularly valuable is the inclusion of a set of exercises and sample works designed for young people to practice.