Zhongxing Department Store Advertising Works Collection

Author: Zeng Yuping
Publisher:
Publish Date: 2001-10-01
Features: In the history of advertising in Taiwan's department store industry, no department store has ever collaborated with an advertising agency for more than 12 years, nor has any department store's advertising campaigns won awards year after year, nor has there been room for literary discussion. This book took nearly two years to compile, featuring 201 full-series print advertisements designed for Central Department Store over 12 years with ideological themes, 18 classic TV advertisements, and spiritual speeches from four advertising elites, unlocking the deeper consciousness of Central Department Store's advertising.