Collect market information: Customer purchase process and trends

Author: International Finance Corporation China Project Development Center Group
Publisher:
Publish Date: 2003-09-01
Features: This book introduces two main types of target market information and then discusses the advantages and disadvantages of various information collection methods. The primary purpose of this book is to explain how to collect information, how to use this information to help you understand how customers make purchase decisions, and how to improve your marketing activities. This book will help you: research the sources of primary and secondary information and analyze commonly used information collection tools; organize existing customer information in your company; examine how consumers gradually make purchase decisions and design effective promotional activities for each stage; study the eight-stage model of the corporate purchasing process; research how to track new trends in customer purchasing.