Modern corporate culture

Author: Chen Tingnan
Publisher:
Publish Date: 2003-04-01
Features: Corporate culture is not a direct factor for the growth of a business, but it is a persistent determinant. Shared values are the absolute standards by which a company judges right and wrong. For example, at Shiseido, the founder believes that the media is insignificant, and others then look down on journalists. Shared behavioral norms—once you step through the door, you must follow them. At Lenovo Group, CEO Yang Yuanqing would even be penalized for being late by standing up. Shared working styles, like the former "bride," Wang Zhidong would sleep in, and Wang Yan followed suit—Wang wore slacks, and Wang Yan wore canvas shoes.