Enterprise survival strategy

Author: Glatton
Publisher:
Publish Date: 2003-02-01
Features: In today's world, the environment for business survival is becoming increasingly complex and challenging. In this highly competitive world, what strategies should be formulated, and what tactics should be adopted to maintain sustainable business development. Professor Linda Glatton, the author of this book, is an associate professor at the London Business School and is an authority in the study of human resource management strategies in business survival strategies. She not only teaches around the world but also provides consulting for businesses, compiling her teaching and consulting experiences into a book. In this book, the author summarizes her many years of research on businesses, especially the consulting research results of some multinational companies, including ABB Group, HP, Motorola, BAT (British American Tobacco), BP (British Petroleum), BT (British Telecom), Northern Telecom, Philips, Unilever, and Shell, among others. The author proposes that businesses should formulate their survival strategies based on three guiding principles and follow the six steps outlined in the book, fully implementing these strategies. Finally, they will be able to achieve sustainable development and growth by enhancing the nine survival capabilities of the business. The book is vividly written, rich in case studies, and highly practical, making it an invaluable guide for business management personnel.