Business English Conversation

Author: Lu Muzhu
Publisher:
Publish Date: 2000-03-01
Features: "Business and Trade English Conversation" is a required course for the English major of the liberal arts program jointly organized by the China Central Radio & Television University and the University of International Business and Economics. It is the unified textbook for the Business English Speaking course. The textbook is rich in content and practical, accompanied by a large number of exercises, supplementary text translations, and reference answers to exercises, etc. It is not only suitable for the China Central Radio & Television University but also for other institutions offering business and trade majors or self-learners. The textbook is newly compiled by Lu Muzhu, a distinguished critic from the Continuing Education Institute of the University of International Business and Economics, as a professor at the university. Professor Lu is a graduate supervisor for the Business and Trade program at the College of International Exchange and has extensive teaching and practical experience in Business English, with profound expertise. This textbook not only includes general major business processes such as inquiry, quotation, counter-offer, and closing, but also covers topics like international credit, turnkey projects, engineering subcontracting, joint ventures, investment, and technology transfer.