Masterful Marketing – Inheriting the Marketing Wisdom of 11 Masters: Inheriting the Marketing Wisdom of 11 Masters

Author: Marcia L. Turner
Publisher:
Publish Date: 2001-05-01
Features: Today, marketing is a topic that is incredibly hot. Because, a well-thought-out marketing strategy can enable a company's products to sell smoothly and profits to soar, leading to career advancement. So, how can one develop an effective marketing strategy? This book introduces how 11 marketing masters from around the world handle business. By studying the experiences of these marketing masters in building their billion-dollar empires, you can also develop marketing strategies like these top minds in the world. This book showcases the pioneers at the forefront of the market—individuals with the best marketing minds in the world—and how they approach and manage business. By studying the experiences of these market pioneers in facing challenges, seizing opportunities, and building their billion-dollar empires, you can emulate them to achieve success. Of course, you cannot apply every marketing strategy of every marketing leader, but by comprehensively absorbing the strategies of several of the best market pioneers, you can form your own unique marketing style based on their success. This book introduces 11 market leaders whom we believe every marketer should know, along with their marketing strategies.