Crossing the Crisis: Marketing Edition

Author: Li Wenxiang
Publisher:
Publish Date: 2003-01-01
Features: This book is one of the "Business Warfare Waterloo" series. Success is wealth, and failure is also wealth. This book cites numerous examples from ancient and modern battles, both military and business, as well as a vast array of marketing cases, to guide readers in gaining valuable insights in areas such as quality perception, customer perspective, marketing philosophy, strategy, sales, service, market, pricing, reform, packaging, industrial design, cost, color, distribution channels, and promotion. By exploring the stories of others' failures, readers can understand their reflections on failure, thereby using these as lessons to avoid detours in their own future endeavors.