Competition for the value chain

Author: Chen Chunhua
Publisher:
Publish Date: 2004-01-01
Features: Have you found your value in the value chain? Who has taken your value?—As members of the value chain, whether you are manufacturers or suppliers, what matters is not only mastering your own survival value but also understanding the sharing of value in the chain. This book specially selects representative cases in the manufacturing industry and distribution and retail channels, such as the inspiration that General Mills gives to Chinese manufacturing, the "channel reverse legislation" for small and medium-sized suppliers entering the distribution field, Carrefour's "localized strategy," and more. The content of the book is concise and well-organized, offering readers ample space for reflection and inspiration. Through the ideas and cases in the book, readers will see various interests and threats, challenges and competition, opportunities and risks. The book is divided into three parts. The first part describes the phenomena of multinational distribution and retail merchants and Chinese consumer groups in the downstream part of the value chain, discussing the means, methods, and reasons by which multinational retail groups attract consumer groups. The second part delves into the conflicts and shared interests that arise between multinational retail groups and Chinese manufacturers in maintaining their own development interests. The third part compares Chinese distribution and retail merchants with multinational retail groups, analyzes the current state of Chinese manufacturing and successful cases of Chinese manufacturing, helping Chinese distribution and retail merchants learn from the business methods of multinational retail groups to better grasp China's own consumer groups and manufacturers, and gain access to foreign markets brought by multinational retail groups.