High-sensitivity career

Author: Michael Eisner
Publisher:
Publish Date: 2004-01-01
Features: The High-Concept Business reveals the key to nurturing world-class family brands. For those who aspire to build big businesses, it's a must-read. Michael is the soul of us all, inspiring us to make our companies better. Michael Eisner oversees two television networks, four film companies, and multiple Disney theme parks. He achieved remarkable success at ABC and Paramount Pictures. After leading Disney for 15 years, he grew the company's market value from $2 billion to $75 billion. When it comes to Disney's brand assets, Eisner is the magician who (), bringing new life to the iconic brand. In this book, Eisner shares his insights on talent selection and resource integration in maintaining the Disney brand. As a head of a multinational corporation, he also proposes his unique operational philosophy that combines a blend of () and () in mergers and acquisitions decisions and brand extensions. His optimism ensures he spends far less time dwelling on regret and more time looking to the future. The well-connected Eisner's success was not overnight. Through this engaging memoir, we see how the young, blond, and handsome man grew into the respected business sage at the table; how the stressed professional manager triumphed in the cutthroat commercial competition and power struggles. Throughout the book are his lucid insights and wisdom, distilled from real-world experience and daily operations. For any Disney fan, the book also offers a glimpse into the creation of every box office classic, reminiscent of unforgettable moments in life and cinema.