Author: Song Keqin
Publisher:
Publish Date: 2004-09-01
Features: This book is organized and compiled by the Teaching Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X assessment training outline. It effectively reflects the most up-to-date practical knowledge of this profession and provides excellent assistance in improving the basic qualities of business managers and mastering the core content of management. Managers and professional managers are emerging professions that have emerged with China's economic and social development and are now included in the national vocational qualification certification scope. This book adopts a modular unit-based writing approach, abandoning the traditional textbook writing model. It integrates rich and detailed case studies into the presentation of fundamental theories of enterprise management, demonstrating clear targeting, practicality, and operability. The main content of this book includes 7 modules: Enterprise and Enterprise Management, Enterprise Strategic Management, Enterprise Production Management, Enterprise Marketing Management, Enterprise Financial Management, Enterprise Human Resource Management, and Economic Regulations. This book is edited by Song Keqin, with the specific writing contributions as follows: Song Keqin (Part, Third Part), Wang Qin (Second Part), Lou Zun (Fourth Part), Liu Mingshun (Fifth Part), Li Yi (Sixth Part), and Zhou Jiepu (Seventh Part). The entire book is reviewed by Wang Yu. This book can serve as teaching material for manager vocational qualification training and assessment, or as a reference for students in higher and secondary vocational schools to learn and master manager professional knowledge, or as a reading material for companies and business managers to enrich and improve their management experience and skills.
Manager: 1+X
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