E-commerce Tutorial

Author: Lü Tingjie
Publisher:
Publish Date: 2000-10-01
Features: This book systematically introduces the basic concepts and fundamental technologies for implementing e-commerce. On this basis, it provides a detailed elaboration on the basic components and processes involved in realizing e-commerce, such as application information systems and electronic payment systems. From the perspective of network marketing, it introduces several major e-commerce models and their business planning. Additionally, it reviews the operational management of e-commerce and the policy and regulatory environment, analyzing and researching relevant case studies. The content of the book keeps pace with the development of e-commerce and is accompanied by thought-provoking questions. This book can serve as a textbook for senior undergraduate and graduate students in economics, management, and other related disciplines, as well as for computer science and other fields. It can also be used as a reference for management and marketing personnel in relevant enterprises and institutions.