Company Positioning: Perfectly Matching the Market

Author: Jack Tschirch (USA)
Publisher:
Publish Date: 2003-09-01
Features: A Shocking Management Solution for the Business World – The Way for Companies to Survive and Succeed in Today's Business Warfare! The CEO of 3M spent ten years perfecting this groundbreaking management solution, unlocking the secrets to corporate survival and success in today's competitive landscape. Written in a preface by the "Father of Lenovo," Liu Chuanzhi! The core principle of this book is simple: When a company has the right organizational structure to adapt to its market environment, the resulting synergy powerfully supports and nurtures the organization, management, and employees of the company! To achieve success, a company must align with its market environment – a mismatch can lead to disaster. When a company's structure is suited to its market, synergy is created, enabling it to greatly support and drive the development of the company itself, organizational management, and labor. However, without this alignment, even if the company doesn't fail completely, it is destined to experience operational failures and struggle in difficult circumstances. Jack Tschirch, a consultant with years of experience, elaborates on the four clearly identifiable types of market environments that currently exist: Kingdom markets, Battlefield markets, Jungle markets, and Frontier markets. The requirements for success in different types of markets vary greatly. Actions that are effective in one market may lead to disaster in another. This book is the first to introduce these four distinct market environments, confirming and describing their differences, and analyzing the traits a company needs to win in various markets. It helps you identify your company's current culture, analyze its existing market, and, by encouraging corporate transformation or shifting to a different market environment, create a new, more effective alignment. The core principle of this book is simple: When a company has the right organizational structure to adapt to its market environment, the resulting synergy powerfully supports and nurtures the organization, management, and employees of the company. This book provides a guide for managers to "navigate" in today's complex and challenging business environment and helps lead their companies toward a path of success. Jack Tschirch analyzes and identifies the emerging market environments of the early 21st century; provides detailed descriptions of different types of markets and their dynamic evolution; outlines the strategic choices necessary to align the company with its market environment; and offers concrete, practical guidance on how to create a corporate culture capable of responding to specific markets. After reading this book, company leaders and managers can position their companies, identify the market environment they operate in, respond appropriately to market changes, and choose the right tasks to ensure proper positioning, high productivity, and profitability.