Business Manager (Volume 2): Retail Business Operations Practice

Author: Chu Weimin
Publisher:
Publish Date: 2005-07-01
Features: This set of teaching materials was organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X Occupational Skill Qualification Assessment Detailed Objectives for Business Managers. From the perspective of strengthening the cultivation of operational skills and mastering a practical technology, this set of teaching materials effectively reflects the latest practical knowledge and operational techniques of this profession, providing direct help and guidance for improving the basic quality of practitioners and mastering the core content and skills of Business Managers. This textbook is divided into two volumes, with this being the second volume, which primarily focuses on retail and trade service industry business management operational skills. The content includes: Business Manager's operational management, goal management, sales management, customer management, product management and inventory control, sales service, shop planning, business premises safety management, retail business operational capital management, computer management information systems, chain operations, and franchising, etc. The authors of this textbook have years of experience in vocational education and training and participated in the development of the Shanghai 1+X Occupational Skill Qualification Assessment Detailed Objectives and question banks, being familiar with the training and assessment of this profession. Therefore, this textbook is highly targeted and authoritative. It can serve as teaching materials for the vocational skill training and assessment of Business Managers, as well as a reference for teachers and students of secondary and higher vocational schools, and for relevant practitioners participating in on-the-job training.